Social Media and Talent Branding

Consumers can use social media platforms, such as LinkedIn, Facebook, Twitter and Instagram to build or destroy brands within minutes. Equally powerful are employees as they provide an authentic perspective through these platforms and influence the perception of an organization's talent brand. So it's well worth the investment to get the alignment just right.

Aly Sparks, Global Head of Talent Acquisition at Zurich, discusses the strategic importance of talent branding.